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The Story of Cleena
From Thai Diatomaceous Earth… to a brand that helps every life breathe cleaner air.
Cleena began with a simple question:
“Why do Thai communities still have to live with the smell of waste and pollution?”
Born from a small team of passionate Thais who dreamt of helping our homeland breathe deeply again, we searched for a natural material that was both safe and truly effective. The answer was found beneath our feet — Thai Diatomaceous Earth. A light, clean, and highly porous natural mineral, we combined it with other organic ingredients that help neutralize odors, transforming it into a powder that can be used in homes, farms, and public spaces alike — to make Thai homes and communities cleaner, one area at a time.
“Every life deserves clean air — and we’ll never stop caring for our communities.”
Our Vision
Our vision is to create a Thai brand that harnesses the power of nature responsibly — doing good without harming the environment, people, animals, or even the soil beneath us. At Cleena, we believe true cleanliness starts with good intention and grows into a cycle of purity — spreading from one home to another, one community to the next, across the nation.
Our Core Values
Safe
suitable for all ages, including homes with children and pets.
Sustainable
Made from 100% Thai Diatomaceous Earth and packed in eco-friendly packaging.
Effective
Proven to eliminate odors from the source, tested under ISO 17299 standards.
Cleena isn’t just an “eco-friendly” brand — it’s a brand that protects quality of life itself.
The Heart of Cleena — Thai Diatomaceous Earth
Diatomaceous Earth (DE) is a natural mineral formed from fossilized remains of ancient microalgae called Diatoms. Over time, these remains compressed into soft silica sedimentary rock with billions of tiny pores — each one capable of absorbing moisture and odors at a microscopic level. Cleena uses only DE sourced from certified Thai mines, licensed under national regulations and tested for purity and heavy metal safety. It’s completely biodegradable, non-toxic, and safe for all living beings.
Every grain of DE represents the power of purity — gentle to the world, yet incredibly effective.
Our Journey
What started as a small effort to reduce waste odor has now become a part of thousands of Thai homes. And our journey continues — to innovate cleaner, safer, and more sustainable solutions for everyone.
Year 2024
Began researching odor-control formulas and community trials with local municipalities.
Year 2025
Developed household and pet-safe formulations.
Year 2026
Officially launched Cleena — a Thai brand for every life.
(Made in Thailand, Proudly Local)
Cleena is a Thai brand rooted in the belief that local resources can create global value. We choose to use Diatomaceous Earth from Thai mines — creating local jobs, supporting small communities, and adding value to our natural minerals. Every Cleena product is developed, produced, and packaged by Thai hands — with a simple mission: world-class quality, proudly made in Thailand.
Our Mission
- Promote knowledge on the safe and responsible use of Diatomaceous Earth.
- Develop effective, chemical-free odor control products for real-life needs.
- Collaborate with local organizations and municipalities for sustainable waste management.
- Design refillable, eco-conscious packaging to minimize plastic waste.
“We don’t just sell deodorizing powder — we deliver peace of mind to every life we touch.”
Join Our Journey
Whether you’re a small family seeking a cleaner home, or an organization aiming to build a cleaner, more sustainable community
Cleena is ready to be part of your journey